DANIEL FRUMHOFF

Webster University

St. Louis, Missouri, USA
danielfrumhoff.com

Daniel Frumhoff is an award winning graphic designer and design educator from St. Louis, Missouri. He has studied Motion Design at Ringling College of Art & Design, holds a BFA in Graphic Design from Webster University, and earned four certificates from the Basel School of Design in type design, poster design, motion design, and color theory. Daniel is currently an MFA design student at Maryland Institute College of Art (MICA) in Baltimore. Daniel explores issues of arts and culture, civil rights and social action, environment, and human rights in his design practice.

RACE CARD

18x24 inches
2 color screen print
2013

How much has changed since the 1963 March on Washington?
How far have we come as a nation in 50 years in terms of economic equality?
"Even as racial barriers have been toppled and the nation has grown wealthier and better educated, the economic disparities separating blacks and whites remain as wide as they were when marchers assembled on the Mall in 1963."  (The Washington Post & Bureau of Labor Statistics)
In this piece Daniel Frumhoff intended to interpret and visualize the linguistic metaphor of race. He used symbolism to suggest similarities between broad ideas of racism from different areas in order to clarify, reinforce, and shed new light on a message of equality by means of juxtaposition and comparison. An image metaphor was created as a result.  Daniel began with the question: What is racism and how is it relevant today?
In order to explore the irony of the "Race Card" and its relevance to society in a modern context, Daniel decided to take the figure of speech and give it a physical representation. His process consisted of researching playing cards and then illustrating one playing card with themes that reflected the abolishment of racism and importance of equality. Daniel’s mediums included digital illustration, hand drawn illustration, and screen printing the final piece. The color theme was gold, purple, and white. This gave the piece a sense of importance and rarity, exaggerating the irony of its existence.