TOSHIAKI & HISA IDE

Producer/Photographer at IF STUDIO

New York City, NY
www.ifstudiony.com

Toshiaki and Hisa Ide are an award winning father and daughter team leading the creative vision at IF Studio. Toshiaki, the Creative Director and Co-founder of IF Studio, was joined by Hisa in 2011 after she graduated with honors from SVA. The pair have won numerous publications and awards since. Toshi’s 25 years, with agencies such as Wells Rich Greene, Grey Advertising, and Bates USA, on accounts including Estée Lauder, Olay, IBM, AT&T and American Express, are complimented by Hisa’s fresh and sophisticated aesthetic as Design Director.

Anti Hydraulic Fracking

23x16.5 in
Photograph Composite
2014

Bold blue and an odd composite of objects define the process of hydraulic fracturing through visual illustration before the viewer even reads the poster. An old fashioned water gun pointed down with a drill suggests naïve child’s play with potentially dangerous tools. The word “Water War” that sits at the base of the drill labels not only highlights the local conflicts that fracking is creates but also the potential wars that could occur when endangering the national fresh drinking water supply.

FLINT WATER

20x15 in
Photograph
2016

This visually simple and graphic design was created to bring awareness and remembrance to the tragic public water failure in Flint, Michigan, 2016. Simple copy eludes to the everyday necessity of tap water, the free option that should not be taken for granted.

celebrate gay marriage

23x16.5 in
Photograph
2016

This commemorative poster is for 6/26/15 - when the United States Supreme Court ruled that state-level bans on same-sex marriage are unconstitutional, thereby legalizing same-sex marriage nationwide. The image is simple and sweet, like a Valentine's day note, in order to show the normalization of intimate love between same-sex couples.