José Luis López Macías

Designer, Pontificia Universidad Católica del Ecuador Sede Santo Domingo

Santo Domingo, Ecuador
www.pucesd.edu.ec

He graduated from the career of Design majoring in Visual Communication at the Pontificia Universidad Catolica del Ecuador Sede Santo Domingo, PUCE SD, he is developing his thesis project.

He has been active in various fields of graphic communication and recognized academically in the institution due to the work done during the student period. He has made graphic pieces on social issues that have been selected to form part of international exhibitions like Poster for tomorrow: Work Right! 2014 Internatianl Student Poster Biennial 2015 in Lublin-Poland, Ekoplakat - Ecoposter 2016 in Poland, Caravan Graphic Migrante in Oaxaca-Mexico, Shigeo Fukuda Poster Exhibition in Russia, International Samsun Poster Exhibition in Turkey; so does his work in the area of branding has been recognized as a semifinalist in 2016 Adobe Design Achievement Awards.

He is currently working as a freelance and in his work he has developed the corporate identity of national companies like Solutosa S.A. and PEP / LABS.

Close minded

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Digital
2016

In recent months, the world has become extremist and intolerant. Every day in the media we see there discrimación and death from such absurd reasons that were supposed to be part of the past. The greatest example of racism and intolerance today aims to be the leader of the world's most influential country, a person close-minded and little humanity. The main idea of the poster is referring to the danger of a closed mind, how this violent and extreme ideology can cause damage to short and long term, represented with a brain made of barbed wire.

Wired welcome

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Digital
2016

The main idea of the poster, referring to the future is the freest country in the world. The next leader could be an egomaniac who will welcome all visitors with a fence or a wall.