galloway's intent is to confront the viewer in a visceral way by making an emotional, then rational, appeal. He aims to remind viewers that these are flesh-and-blood humans, not just images on a newscast or statistics. Next he hopes to connect the individual first names with the single torso to shift understanding from an individual to multiple people. The viewer sees the list running off the poster, indicating continuation. Finally, the viewer can come closer to read the detail text, noting the specifics of the issue – that all of these individuals were unarmed when killed by the police and details of their killing.
With total annual compensation of $7.29 million in 2014, McDonald’s CEO makes 644 times his average employee, who brings home just $11,324 annually*. Even working 40 hours a week, 52 weeks a year, a minimum-wage worker only takes home $15,080 a year, well below the poverty line of $18,480 for a family of three**. galloway designed this poster – used in Kansas City's low wage worker protests to advocate for a living wage – to quickly highlight this massive pay disparity. A huge pile of gold coins obscures the face of the hoarder, but we know quickly who he is.